The Tools to Getting Signed

A mechanic wouldn't work on a vehicle without the right tools would they? Correct. Similarly a band shouldn't be approaching record labels or executives without the right tools!

1. You must have very good music.
This is pretty obvious, no-ones interested in hearing the same old crap. Make yourselves different and appeal to a niche market but make sure you enjoy doing what you do... this will carry in your music and impress people who hear what they hear; executives want talent and experience!

2. Look “sign-able”.
Have the correct image about you, and that is professionalism. Be confident(not cocky), have experience, dedication, a chemistry and have it all together. You need to look like you will make money; this doesn't necessarily mean wear suits, just look presentable rather than in a mess of ripped clothes or the stagnant stench of beer!

3. Have a professional looking demo/demo packaging.
Ever heard the phrase “first impressions make the difference”? Well it's too true! When a demo lands on the executives desk and the first thing they see is a well produced, professional looking demo they will already have an opinion on your band... and as such it will effect their deciding on listening to your music.
It also shows dedication and marketing skills; they want your music to sell and make both you and them money!

Your demo package should include the following:
• cover letter
• demo CD
• band biography
• band photograph
• press clippings

Make sure that your biography is kept short and concise with notes on your achievements, people you've played with, recognition gained etc. It has to sell you!

4. Understand that the record label is there to make money!
Although your music may be the best ever, you have to sell yourselves to record labels by enticing them... convince them that there is a market for your music and that it is in their best interest to invest in you now rather than later.