Getting Noticed

Getting noticed is an important part to your bands success, you'll need to be recognised to get far; having a good reputation or recognition will be your key but how do you achieve it?

You need to take advantage of any publicity you can get. This section will talk you through various methods you can opt for to getting yourselves out there!

• When you have a gig take advantage of the situation; mention that you have a demo available, sell it to your audience, give them arty flyers with future gig dates on, information about the band and/or a website address on.

• Take time to talk to your fans after and before your slot at a gig, people like personalisation... talking to your fans is just what will give you that edge.

• Invest in a professional looking website with the following crucial features: biography, media, gigs, contact and even a mailing list!

• Make use of all the online promotional websites available to you, look at the resources section at the end of this ebook for more on that. The best website for this in my opinion is “myspace” since it allows you to interact with your immediate audience rather than just other musicians/bands/executives.

• Write to local newspapers/publicists and ask them to do a review of your bands demo, next gig etc. more often than not they will also be happy to put your gigs list in the papers for free!

• Write to music magazines/e-zines; try and get a review or an interview out of them. This will give you a lot of extra exposure to the industry.

• Get professional photographs taken of the band, there are plenty of budding photographers out there who are willing to do this for free for the sake of adding to their portfolio.

• Run competitions, give-aways etc. People are always interested in freebies and are likely to wear your promotional clothings such as tee's, hoodies, badges, stickers, hats and so on...

• Put together a street team; a selection of loyal fans who will do the promoting for you in return for freebies such as cd's, clothing and so on. All these are just idea's of course, you should try them all out and come up with your own marketing strategies as well. Remember that you are selling a product, yourselves!