Insight Electrical and Communications

Insight Electrical and Communications provide electrical and automation solutions to homes & businesses across The Sydney Hills District and Greater Sydney areas. Insight Electrical are Master Electricians with over 15+ years’ experience in the industry.

Insight have served over 5000+ happy customers across The Hills District and Greater Sydney areas with exceptional attention to detail and a strong background in luxury residential & commercial fit-outs.

Insight provide 24/7 emergency services in the Hills District with a 1 hour response time and a lifetime warranty on all of our labour (12 months – 5 years warranty on parts as per manufacturer warranty).

Insight Electrical and Communications offer complete and cost-effective electrical services ranging from emergency repairs and preventative maintenance, through to new installations and fit-outs.

Electrical and Communications often work directly with builders, designers and architects, with a strong focus on smart home automation, LED lighting and audio-visual technology. Our team of highly qualified master electricians and technicians are ready to turn your concept into reality.

Customer service and satisfaction is a number one priority for Insight Electrical and all work is carried out to the highest standard and in compliance with Australian Electrical Standards (AS/NZS 3000).

Dedicated project management means every aspect of your electrical project is taken care of, from planning and design right through to installation. You can be sure all work will be completed to a high-standard, specification, on time and on budget.

The team at Insight Electrical and Communications are fully qualified to carry out every type of building electrical infrastructure work from partial or complete home wiring, electrical panel installation and switches through to power upgrade works, fault finding, switchboard upgrades (domestic or commercial) or standby generator installation.

Visit Insight Electrical for More Information here: https://insightelectrical.com.au

Dream Movers - Removalists in Sydney

Dream Movers is the premium removalist company for your local and interstate moves. Dream Movers is Sydney & Melbourne’s leading removal company. Our attention to detail ensures we undertake all your furniture removals with the utmost care and respect to your belongings. As a standard, we provide a reliable truck and professional furniture removalists along with all necessary equipment to carry, protect and secure your belongings. We understand that moving can be hard, so we make sure to pay close attention to your needs in order to understand your requirements and exceed your expectations. We pride ourselves on hiring a professional and committed team that will ensure your furniture is taken care of from the moment it is picked-up to the drop-off; our team will ensure your move is a positive experience that will make settling into your new home enjoyable. With Dream Movers, you will receive a personalized moving experience. We will provide at-home meetings prior to the move to inspect accessibility, parking options and equipment requirements for fragile or valuable pieces, therefore ensuring that on the day there are no delays or unexpected situations. Dream Movers will ensure you have an entire team to support you through this process. We will provide a home inspection and quote, with no obligation to choose us as your local Sydney Removalists.

Resources for Guerilla Band Marketing (Links)

Online Band Promotion
www.myspace.com – Highly recommended!
www.soundclick.com
www.unsignedbandweb.com
www.burbs.co.uk
www.meetbands.com
www.extraplay.com

Promotional/Marketing tools
www.theunsignedguide.com
www.bardscrier.com - some good articles on marketing your band!
www.google.com/search?q=band+marketing
www.myspacefriendbot.com – for use with myspace!

Merchandise Resources
www.badgesforbands.com
www.spreadshirt.net
www.vistaprint.co.uk

Sound Engineering Resources
www.record-producer.com
www.prosoundweb.com
www.homerecording.com
www.shure.com/stellent/groups/public/@gms_gmi_web_us_pro/documents/web_resource/us_pro_audiomusiceducators_ea.pdf – Excellent document by Shure on microphone selection for recording.

Music Publicists
www.the-fly.co.uk – The Fly music magazine (uk)
www.nme.com – New Musical Express (uk)

Added Tips & Ideas for Guerilla Band Marketing

• When getting graphics done you don't have to pay a lot of money to get good design done; often there are students or similarly inexperienced graphics designers out there who are willing to do it for free in return for exposure, something to add to their resume and/or freebies in the form of merchandise.

• You can also “not have to pay” for a set of professional photographs; similarly there are inexperienced photographers out there willing to do it for free providing they get the added exposure etc. You can always mention names in demo covers or elsewhere.

• If you decide to use myspace as a promotional method online(highly recommended) invest in a “friend adder bot”. This will automate the process of adding friends for you, it will also give you increased exposure worldwide and/or locally. It is a key tool to today's modern band, I cannot emphasise that enough!

• Similarly you can also get mailer bots and event invite bots that will automate the process of telling people in a specific area or fans about your next gig etc.

• Get a programmer to make you a newsletter sign-up script for your website; it is an invaluable tool to keep your fan base informed about news within the band and future gigs etc. Just make sure that you don't send out newsletters every week for the sake of it, keep them well distanced apart(about one month) so as they don't annoy your fan base!

• Get your band listed on every single online directory as possible, do anything you can to expose yourselves to the masses; you never know what may be lurking around the corner.

• Give out promotional flyers at your gigs telling the crowd about your demo available for purchase and/or future gig dates(where and when) and also with a link to your website(s)!

• Have a street team on the go; a selection of loyal fans that will spread your word... people will do it for the opportunity to gain freebies. You may also want to do give-aways on a performance based method.

• Have fun no matter what you do, if you get the short end of the stick remain polite and courteous; you may just gain out of doing so and being up-most professional about any situation that may arise.

• Have dedication and never give up!

The Tools to Getting Signed

A mechanic wouldn't work on a vehicle without the right tools would they? Correct. Similarly a band shouldn't be approaching record labels or executives without the right tools!

1. You must have very good music.
This is pretty obvious, no-ones interested in hearing the same old crap. Make yourselves different and appeal to a niche market but make sure you enjoy doing what you do... this will carry in your music and impress people who hear what they hear; executives want talent and experience!

2. Look “sign-able”.
Have the correct image about you, and that is professionalism. Be confident(not cocky), have experience, dedication, a chemistry and have it all together. You need to look like you will make money; this doesn't necessarily mean wear suits, just look presentable rather than in a mess of ripped clothes or the stagnant stench of beer!

3. Have a professional looking demo/demo packaging.
Ever heard the phrase “first impressions make the difference”? Well it's too true! When a demo lands on the executives desk and the first thing they see is a well produced, professional looking demo they will already have an opinion on your band... and as such it will effect their deciding on listening to your music.
It also shows dedication and marketing skills; they want your music to sell and make both you and them money!

Your demo package should include the following:
• cover letter
• demo CD
• band biography
• band photograph
• press clippings

Make sure that your biography is kept short and concise with notes on your achievements, people you've played with, recognition gained etc. It has to sell you!

4. Understand that the record label is there to make money!
Although your music may be the best ever, you have to sell yourselves to record labels by enticing them... convince them that there is a market for your music and that it is in their best interest to invest in you now rather than later.

Getting your Band Signed

You'll probably want to get “signed” to a record label at some point in your career. A good record label will promote you hard, put your cd's into high street store, sell them for you and also pay for future recordings of albums etc. It's in their best interest to make sure you sell and make them money!

If you're a “starting out” band (i.e. You don't have much reputation) you'll find it very difficult if not impossible to get a record deal. Indie labels require you to be able to already be well established in the industry and have a good name going for yourselves; after all who wants to invest in a band which no-ones heard of before?

You'll want to start out with a small record label and work your way “up the ladder” so to speak. You can find a wealth of independent record labels on the web (see the resources section for myspace). But don't just go for the first deal that strikes you; know what you're looking for, make sure the label is willing to put the time and money in and be willing to negotiate a better deal for you and your band!

But before you're ready to even consider signing a dotted line make sure you are ready and have all the tools available to make yourselves successful!

Getting Noticed

Getting noticed is an important part to your bands success, you'll need to be recognised to get far; having a good reputation or recognition will be your key but how do you achieve it?

You need to take advantage of any publicity you can get. This section will talk you through various methods you can opt for to getting yourselves out there!

• When you have a gig take advantage of the situation; mention that you have a demo available, sell it to your audience, give them arty flyers with future gig dates on, information about the band and/or a website address on.

• Take time to talk to your fans after and before your slot at a gig, people like personalisation... talking to your fans is just what will give you that edge.

• Invest in a professional looking website with the following crucial features: biography, media, gigs, contact and even a mailing list!

• Make use of all the online promotional websites available to you, look at the resources section at the end of this ebook for more on that. The best website for this in my opinion is “myspace” since it allows you to interact with your immediate audience rather than just other musicians/bands/executives.

• Write to local newspapers/publicists and ask them to do a review of your bands demo, next gig etc. more often than not they will also be happy to put your gigs list in the papers for free!

• Write to music magazines/e-zines; try and get a review or an interview out of them. This will give you a lot of extra exposure to the industry.

• Get professional photographs taken of the band, there are plenty of budding photographers out there who are willing to do this for free for the sake of adding to their portfolio.

• Run competitions, give-aways etc. People are always interested in freebies and are likely to wear your promotional clothings such as tee's, hoodies, badges, stickers, hats and so on...

• Put together a street team; a selection of loyal fans who will do the promoting for you in return for freebies such as cd's, clothing and so on. All these are just idea's of course, you should try them all out and come up with your own marketing strategies as well. Remember that you are selling a product, yourselves!