Wednesday, 10 September 2008

Added Tips & Ideas for Guerilla Band Marketing

• When getting graphics done you don't have to pay a lot of money to get good design done; often there are students or similarly inexperienced graphics designers out there who are willing to do it for free in return for exposure, something to add to their resume and/or freebies in the form of merchandise.

• You can also “not have to pay” for a set of professional photographs; similarly there are inexperienced photographers out there willing to do it for free providing they get the added exposure etc. You can always mention names in demo covers or elsewhere.

• If you decide to use myspace as a promotional method online(highly recommended) invest in a “friend adder bot”. This will automate the process of adding friends for you, it will also give you increased exposure worldwide and/or locally. It is a key tool to today's modern band, I cannot emphasise that enough!

• Similarly you can also get mailer bots and event invite bots that will automate the process of telling people in a specific area or fans about your next gig etc.

• Get a programmer to make you a newsletter sign-up script for your website; it is an invaluable tool to keep your fan base informed about news within the band and future gigs etc. Just make sure that you don't send out newsletters every week for the sake of it, keep them well distanced apart(about one month) so as they don't annoy your fan base!

• Get your band listed on every single online directory as possible, do anything you can to expose yourselves to the masses; you never know what may be lurking around the corner.

• Give out promotional flyers at your gigs telling the crowd about your demo available for purchase and/or future gig dates(where and when) and also with a link to your website(s)!

• Have a street team on the go; a selection of loyal fans that will spread your word... people will do it for the opportunity to gain freebies. You may also want to do give-aways on a performance based method.

• Have fun no matter what you do, if you get the short end of the stick remain polite and courteous; you may just gain out of doing so and being up-most professional about any situation that may arise.

• Have dedication and never give up!

No comments: